Harish Jharia

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13 April 2011

Casting couch syndrome in showbiz, cinema and TV is eyewash

    A dance form discovered in Indian Film Industry


© Harish Jharia 


I was shocked to know about a 22 year girl who announced to strip in public as a tribute to the Indian cricket team if they win the ICC Cricket World Cup 2011. It was not only shocking; it was rather horrific on visualizing the abusive way the world was drifting at. As an instinctive reaction to all this muddled-up modern civic culture it struck in my mind, as to how far might be the casting couch syndrome was true. This masked up black blot on the film, television and showbiz world has apparently uncovered the fact that there is hardly any such exploitation in these industries. 


I had a similar feeling when I watched some of the reality shows based on modern dances, choreographed by armature choreographers and performed by struggling dancers. I found most of these dances indecent, erotic and packed with bare-all actions and gestures. Many dance numbers performed by male-female couples crossed all the limits of decency while displaying specific postures. Most of the times I used to change the channel as I could not tolerate the packages of arbitrary actions, postures and movements that were no way near to the field of the great art of Dancing


All the advertisements of deodorants shown on TV, with no exceptions, are unambiguously vulgar and are not suitable for family viewing. A mango drink has titled their advertisement as ‘aamsutra’ indicating towards the socially banned ancient literature ‘kamasutra’. I just wonder as to how top class film celebrities would agree for such meaningless and indecent shoots. 


A recently released advertisement of a talcum powder has crossed all the limits of decency. I wonder as to how this advertisement would up-surge the sales of this powder when the viewers would not at all watch it and switch off the channel showing this Ad. 


The showbiz has recently taken a U-turn towards crude and rustic audiovisual compositions. Most of the advertisements, films and TV serials are being made with rustic and crude culture. In addition they insert item numbers with similar dances, songs and lyrics.

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